Tag Archives: chief marketing officer

7 Effective Tactics to Design Your Chief Marketing Executive Resume

 

chief marketing executive resumeAs a Chief Marketing Officer or an EVP of Marketing, it is important to show you are a marketshare acquisition strategist for new and existing products and services. Demonstrate how you gain and sustain new client relationships. Prove you can expand and nurture existing key client relationships. Attract the high caliber talent that you can train and develop to do the same activities.

Companies want marketers who are not only creative, but who demonstrate they understand the business of their marketing craft. Progressive companies want marketing leaders who showcase ROIs on their product launches, creative resources, and implemented trend observations on their marketing executive resume. Show these successes on your Marketing Executive Resume using these 7 tips and you can have companies knocking at your door to learn how you can do this work for them.Continue Reading…

Experiencing a C-Suite Brownout? – Six Ways to Get Your Mojo Back

 

c-suite brownout“Brownouts” – or loss of that fire in the belly – are sidelining star performers like yourself. Brownouts are so scary because they overtake you slowly and subtly. However, the effects can be catastrophic, both to your career and the results your company produces. That’s why influential business media, ranging from the Harvard Business Review to Inc., are publishing articles about how to identify this syndrome and pull out of the slump.

With classic burnout, motivation collapses. That is obvious. Soon enough you figure you better resign or are terminated. Likely you can’t even focus enough to put together a job search.

Continuum of disengagement

With brownouts, there is a continuum of disengagement.

That might start when visiting your company’s store. You simply don’t see the potential of staging special events such as fashion shows. Then you ignore that recommendation at a meeting back in headquarters.

A few weeks later, you don’t accept an invitation to deliver a keynote speech on integrating retail channels.

During a plane trip you watch a movie, not browse industry journals.

Eventually, you are not excited when you wake up in the morning about what lies ahead at work. You used to play around with ideas for improving X or Y before you were even out of bed.

What’s putting out that fire in the belly?

The first step to getting your mojo back is fingering what’s triggering you to become less opportunistic. Here are the five major reasons:Continue Reading…

4 Executive Resume Rules You Should Break

 

executive-resume-rules-you-should-breakWe’ve recently talked about how to qualify job search advice online. While most of it is written with good intentions, not all of it should be taken into account.

One such example is when blogs and articles talk about common “rules” you should follow on your resume in order to get an executive position. You know which rules we’re talking about – keep it to one page, stretch the dates of employment if you were without work, leave out certain jobs, etc.

While these rules may work for some people, sometimes executives need to break them in order to get ahead. Read on to find out why.Continue Reading…

You Are the CMO of Your Job Search

 

cmo of your job searchHow people market themselves directly impacts their job search because it’s no longer just about being qualified. The fact that you are qualified is a given at the executive stage, otherwise you wouldn’t have even made it so far.

That’s why executives are now required to go above and beyond their qualifications and begin marketing themselves as viable candidates for the job.

Unfortunately, even after being told about record numbers of recruiters using social media to find candidates, many executives still resist the idea of marketing themselves.
For example, CFOs are really good at numbers but are notoriously known for not being so good at marketing themselves.

And it’s not just CFOs. Many other types of executives also struggle with the idea of marketing to get a job.

That’s why it’s time to start seeing yourself as the Chief Marketing Officer of your job search. Simply put, no one can possibly market you as well you can market yourself. No one also cares as much as you do.

In order to take on your new role as the CMO of your job search it’s imperative that you start thinking like a marketer. Use our tips below to help you out.Continue Reading…

Chief Marketing Executive Resume Tips

Chief Marketing Officer StrategyAs a Chief Marketing Officer or an EVP of Marketing, it is important to show you are a marketshare acquisition strategist for new and existing products and services. Demonstrate how you gain and sustain new client relationships. Prove you can expand and nurture existing key client relationships. Attract the high caliber talent that you can train and develop to do the same activities.

Companies want marketers who are not only creative, but who emulate they understand the business of their marketing craft. Progressive companies want marketing leaders who showcase on the marketing executive resume ROIs on their product launches, creative resources, and implemented trend observations. Show these successes on your Marketing Executive Resume using these 7 marketing executive resume tips and you can have companies knocking at your door to learn how you can do this work for them.Continue Reading…