How people market themselves directly impacts their job search because it’s no longer just about being qualified. The fact that you are qualified is a given at the executive stage, otherwise you wouldn’t have even made it so far.
That’s why executives are now required to go above and beyond their qualifications and begin marketing themselves as viable candidates for the job.
Unfortunately, even after being told about record numbers of recruiters using social media to find candidates, many executives still resist the idea of marketing themselves.
For example, CFOs are really good at numbers but are notoriously known for not being so good at marketing themselves.
And it’s not just CFOs. Many other types of executives also struggle with the idea of marketing to get a job.
That’s why it’s time to start seeing yourself as the Chief Marketing Officer of your job search. Simply put, no one can possibly market you as well you can market yourself. No one also cares as much as you do.
In order to take on your new role as the CMO of your job search it’s imperative that you start thinking like a marketer. Use our tips below to help you out.… Continue Reading…
As a Chief Marketing Officer or an EVP of Marketing, it is important to show you are a marketshare acquisition strategist for new and existing products and services. Demonstrate how you gain and sustain new client relationships. Prove you can expand and nurture existing key client relationships. Attract the high caliber talent that you can train and develop to do the same activities.
Companies want marketers who are not only creative, but who emulate they understand the business of their marketing craft. Progressive companies want marketing leaders who showcase on the marketing executive resume ROIs on their product launches, creative resources, and implemented trend observations. Show these successes on your Marketing Executive Resume using these 7 marketing executive resume tips and you can have companies knocking at your door to learn how you can do this work for them.… Continue Reading…