Branded Executive Resume Writer
Even the Dos Equis Man does not have job security with his amazing track record of success.
Heineken, parent company of Dos Equis beer, has announced that it is retiring the Dos Equis Man, aka “The Most Interesting Man in the World,” advertising campaign.
Here is the crazy thing….Heineken says they nearly tripled their business over the past 9 years since they started running “The Most Interesting Man in the World” ads.
In fact, they stated that in the past year alone they had a 10.2% increase in sales.Continue Reading…