Tag Archives: keyword optimization

5 Strategies to Sync Your LinkedIn Profile and Resume for Optimal Impact

 

strategies sync linkedIn profile and resume optimal impactOne of the biggest mistakes I see executive job seekers make, is not properly synchronizing two of their most powerful job search tools: your LinkedIn profile and your resume.

Not only do job seekers fail to take advantage of syncing the two materials together to make each of them stronger on their own, they also don’t think about how NOT doing this can work against them.

Here are five ways to stand out among your competitors…Continue Reading…

LinkedIn Referrals: One More Reason to Properly Optimize Your LinkedIn Profile

 

linkedin referralsLinkedIn announced the rollout of LinkedIn Referrals this week. LinkedIn Referrals, which is being called the next generation of LinkedIn Recruiter, is where recruiters use profiles of their superstar managers and employees to find other applicants with similar traits and expertise to add to the rock star employee roster. So instead of trying to write a candidate profile or job description to capture the essence of that top notch employee to find another one, now a recruiter can use the profile content of the superstar employee, within the tools of LinkedIn Referrals, as the basis to find the next key hire.

Continue Reading…

Unemployed? 3 Suggestions for a Powerful Executive LinkedIn Profile

 

powerful executive linkedin profileHow to handle your employment status on your LinkedIn profile when you are unemployed is a question many executives ask when they are in between positions.

One major issue you may run into is that your status may drop when you do not have a “to present” position listed on your profile. For example, if you have an end date for your last position on your LinkedIn profile and you do not have a current position, your status may drop from “All Star” status to “Expert” status. This can make it more challenging for your profile to be ranked higher in search results and for people to find you.

The question then becomes, how do you keep a high status and preferred search result ranking while remaining truthful about your employment situation?

However, there are a few things to keep in mind to make sure your profile is being viewed as much as possible.Continue Reading…

5 Ways You Can Successfully Move From Being a Business Owner to an Executive

 

business owner to executiveBusiness owners typically have the skills they need to be an executive for another company. They have most likely been involved in every area of their business, know about their particular expertise and can lead a group of people.

However, moving from a business owner to an executive for another company is not the easiest transition to make. Whereas many executives have been climbing up the traditional career ladder for decades, business owners essentially created their own career ladder which presents some unique challenges.Continue Reading…

5 Tips for Getting Your Resume to the Hiring Manager’s Desk

 

getting resume hiring managers deskGetting your resume to the hiring manager’s desk is a modern day, professional equivalent of the quest for the Holy Grail (interview) to some. However, when you follow these 5 tips to improve your ability to get your resume in the hands of a hiring manager, you will see light at the end of the tunnel and the dream job interview within your reach.Continue Reading…

Expanded Must-Do LinkedIn Updates: Part 1

Must-Do LinkedIn UpdatesIn this two-part series, you will learn how to customize in-depth, the 10 DIY Steps to Customize Your LinkedIn Profile. This is for intermediate and advanced LinkedIn users.

As you know, your LinkedIn profile is one of the most important resources you have to reinforce your personal brand and candidate appeal. Now that you have the working elements in place, it’s time to make your profile even stronger so it stands out against the competition.

Part 1: Must-Do LinkedIn Updates, Steps 1-5Continue Reading…

Who, What, Where, How – Four Keys to Crafting a Winning Executive Resume

keys to crafting a winning executive resume Employment for life is increasingly a thing of the past – even at the executive levels, according to a study recently published in the Harvard Business Review. Executives are switching jobs more frequently – on average every four to five years.

If you’re looking to take the next step in your executive leadership career, here are some guidelines and keys to crafting a winning executive resume that’ll make you stand out as a candidate, whether you’re in the public, private or non-profit sector. Continue Reading…

6 Iron-Clad Ways To Find Keywords To Optimize Your Executive Resume

search engine optimization for resumesOptimizing your executive resume means your executive resume must be “SEO friendly” to be found by recruiters looking for candidates like you. More specifically, this means that it has to be rich in keywords that are relevant to the position you are applying to, in order to get past the online screening process and the human being reading/scanning your resume. There is a very fine line, however, between having the right number of keywords to get you through to the next level, and matching the job description so closely that the system will think you are a spammer.

Here are six ways to find keywords to optimize your executive resume, and how to ensure your resume gets passed on to recruiters. Continue Reading…

Is Your Resume Idiot-Proof? Why Being Qualified Is Not Enough…


I mean no offense to my recruiting brethren with my title heading. (I am a former recruiter for those who do not know.) We are certainly not idiots. Just overwhelmed. Job seekers need to know that corporate and search firm recruiters are overwhelmed with resumes and communications from candidates who are earnestly seeking their next position (sometimes using guidance from job search coaches like me ).

Knowing this fact, I tell my clients that being qualified is not enough!! Those that are qualified will rise to the top of the pile and have her resume read ONLY if their resume is idiot-proof.Continue Reading…