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Tag Archives: linkedin profile

5 Strategies to Sync Your LinkedIn Profile and Resume for Optimal Impact


strategies sync linkedIn profile and resume optimal impactOne of the biggest mistakes I see executive job seekers make, is not properly synchronizing two of their most powerful job search tools: your LinkedIn profile and your resume.

Not only do job seekers fail to take advantage of syncing the two materials together to make each of them stronger on their own, they also don’t think about how NOT doing this can work against them.

Here are five ways to stand out among your competitors…Continue Reading…

The Most Comprehensive LinkedIn Profile Guide to Advance Your Career


linkedin profile guideUnderstanding the components of developing a robust LinkedIn Profile is a key piece of having success in your job search using LinkedIn. With the knowledge gained as professional resume writer and executive job search coach, and a former recruiter, I’ve created a comprehensive 22-point check list outlining the sections to complete for your LinkedIn profile and guidance on how to complete these sections with optimum results.

Adhering to these checklist items will enable you to have a keyword-optimized, achievement-laden profile that, when combined with the view-building activities, will increase the opportunities hiring managers will find you (and you finding hiring managers to contact) for the right job.

Let’s get started…Continue Reading…

10 Proven Tactics for Getting Your Next Promotion Faster


getting your next promotion fasterIt’s important to know what to do to make sure you don’t get overlooked for a promotion when the opportunity presents itself. Our 10 tips featured here will put you on a path to getting your next promotion faster by highlighting strategies such as being proactive, displaying strong initiative to decision makers, and showcasing your leadership qualities.Continue Reading…

3 Keys to Job Security for High-Performing Executives


job security for high-performing executivesOne day during my family’s recent Key West vacation, we went kayaking and snorkeling 7 miles off of Key West on the Florida Keys Reef.

Our boat was led by Captain Bethany, a 10-year Key West resident, who left a 12-hour-a-day consulting job in Washington, D.C. and never looked back.

When you are on a boat with someone for 5-6 hours, eventually you are asking about each other’s backgrounds and what led you to where you are at now…

Captain Bethany had, as she said, a common Key West transfer resident story:Continue Reading…

Do You Have LinkedIn Change Resistance?


linkedin change resistanceMy 13-year old daughter has had a specific chore the past two years: Changing the litter in the cat box once per week.

Sounds like a crappy job (see what I did there), but it takes her 45 minutes and couple of other spot clean ups and she is done for the week.

This versus the chore my 12-year old son has: finish the family laundry over the weekend.

And it takes the whole weekend.

Every weekend.Continue Reading…

Things Crappy Job Search Coaches Say


job search coaches“It’s a full time job to look for a job!”

“Job searching is hard…I have amassed all the information I collected and started a job search coaching business, because I want to help people.” (Mind you, they never did find a job themselves…just created a resume writing / job search business after being unemployed for a year.)

“Make sure you write your resume to be digested properly by the Applicant Tracking Systems (ATS) to get an interview…” (yet they wouldn’t know what an ATS looks like if it hit them like a line drive headed straight to their face)


Nothing pisses me off more than people who cannot find jobs or create opportunity for themselves trying to teach other people to do what they could not do…and charge money for it.

Let’s address each of these pet peeve quotes made by Crappy Job Search Coaches…This is going to be a fun #lisarantContinue Reading…

7 Ways an Effective LinkedIn Profile Will Improve Your Job Search


effective LinkedIn profileEven with the continual changes that LinkedIn makes to profile set-up and setting options, one thing hasn’t changed: to improve your odds of landing your executive dream job, you need an optimized LinkedIn profile. It is important to stay on top of ongoing changes that can affect job seekers in being found by recruiters who use LinkedIn to find talent. How your LinkedIn profile is written is as important as ever.

You can check out an example of LinkedIn’s profile setup, along with explanations of the various aspects, here:

In terms of effectiveness for your job search, here are 7 ways optimizing your LinkedIn profile will improve your job search – dare I say?? – overnight:Continue Reading…

2016 Executive Personal Branding Trends


2016 executive personal branding trends2016 Executive Personal Branding Trends #1: Mobile Branding

Making your resume mobile friendly does not end your mobile branding efforts. The information you use for your resume can be a springboard for creating your mobile-friendly LinkedIn Profile and your page, which feeds off your LinkedIn Profile content. Being mindful on how your information appears on mobile phones and tablets will ensure audiences see you as a detailed marketing-savvy exec, no matter what your discipline is.


2016 Executive Personal Branding Trends #2: Work/Life Melding

Making yourself attractive to employers online and marketing your company’s ability using, for example, your LinkedIn Profile is becoming one and the same and no longer compartmentalized tasks. Savvy executives know competitors are attracted to job search candidates that demonstrate the behavior they want to see in their own organization. Using your brand to include some aspects of your personal life in your online presence can be effective to getting staff to see the executive as a regular person, as well. The lines are blurring.


2016 Executive Personal Branding Trends #3: Relevant Digital Presence – Why are you on it?

Don’t be on a social media channel just to be on it. Ask yourself why you are on it? Who are you trying to attract? I often see busy executives on a social media channel that does not make any sense to me. Their target audience (i.e. hiring manager, recruiter, potential recruit, and prospect) does not hang out there, so why are they working to build a professional presence there? It is important to look at who you are trying to attract and know where they hang out…and then be there!


2016 Executive Personal Branding Trends #4: With all the new, do not forget the traditional.

Some have said to forget your resume. I say forget your resume and kill your career. Why? It’s the resume process, the process of vetting relevant achievements and developing one’s personal brand, which is the basis of all of these branding mediums and their elements. Even if you do not send the resume to everyone, doing the exercise gets challenges and achievements flushed out to focus on the relevant ones—enabling you to come across as a forward thinking executive and not simply a senior executive spewing their history to impress for no reason.


2016 Executive Personal Branding Trends #5: Giving and Receiving Engagement

If you are only putting content out there, then you are producing content. If you take the time to comment and share other’s content, then you are fostering engagement. Effective personal brands engage on other’s platforms, answer back comments on their own platforms and product content. Be aware of oversharing, yet being real is important. Being a one-way street content producer does not enhance a personal brand.


2016 Executive Personal Branding Trends #6: New Mediums to Explore

Many executive branding blogs talk about having an page, your own personal website and a personal blog, whether you do that on LinkedIn Publishing or your own URL Blog. Some of the newer mediums on the scene (or older mediums now becoming mainstream for executives to use) involve video, live streaming and more interconnected static pages such YouTube, Facebook Video, Blab, Periscope and pages. You may not need to be on all or any of these mediums. Being aware of the ways to reach your target audience though (candidates for hire, vendors, clients, prospects, employees, etc) will enable you to employ a tactic quickly when needed.

Looking to update your resume and LinkedIn profile? Not sure where to start, or maybe you feel you need a fresh set of eyes? Consider our Ultimate Resume and LinkedIn Profile Audit.


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If you are interested in working with Lisa Rangel, an accomplished executive resume and LinkedIn Profile writer, LinkedIn Job Seeker Group Moderator and job search consultant, to achieve the social media exposure and land the interviews you want, sign up for an exploratory call now and learn about how Chameleon Resumes can help.

2016 Executive Resume Trends


2016 executive resume trendsJust like 2015, 2016 brings new and innovative ways to present resumes and tactics to utilize the information captured in the resume building process. In some cases the 2015 Trends are still very prevalent and still need to be incorporated into designing and writing a new executive resume document.

In addition to an eye-catching design layout, achievement-driven bullets and strong word choice to define your brand, as demonstrated in these executive resume samples, these 7 executive resume trends will help you ensure you are ahead of the competition and viewed as the leader of your field.

Continue Reading…

LinkedIn Referrals: One More Reason to Properly Optimize Your LinkedIn Profile


linkedin referralsLinkedIn announced the rollout of LinkedIn Referrals this week. LinkedIn Referrals, which is being called the next generation of LinkedIn Recruiter, is where recruiters use profiles of their superstar managers and employees to find other applicants with similar traits and expertise to add to the rock star employee roster. So instead of trying to write a candidate profile or job description to capture the essence of that top notch employee to find another one, now a recruiter can use the profile content of the superstar employee, within the tools of LinkedIn Referrals, as the basis to find the next key hire.

Continue Reading…

Gluten-Free Resumes: Is Your Pursuit of the New Eroding your Resume Common Sense?


gluten free resumesGluten-free resumes the new fad for designing your resume….sounds ridiculous, right? Well, because it is. However, even the most accomplished executives can let the next new thing get in the way of basic common sense when crafting a resume.

I had a client who had viewed one of my resume webinars. Less than 30 minutes after downloading the webinar, despite it being a 61 minute webinar, I got a call from him, saying that he found nothing new in the webinar. In looking over his resume, I noticed that at least six of the key 14 essential points covered in the webinar were nowhere to be found on his resume. Although he lacked a clear summary, proper keywords for his target roles, and measurable achievements, my client was looking for something new before attending to basic resume essentials.

Like the trend toward finding health benefits in gluten-free food, it is important to cover all your resume basics (and food and exercise foundations) before reaching out for the next new buzzword, recruiting trend—or miracle diet.Continue Reading…

The Problem With the “Can You Take a Quick Look at My Profile” Request


take quick look profile requestAt least 4-5 times per week, I’m asked by new LinkedIn connections, and other people I don’t know, to take a quick peek at their profile and let the requestor know if I have any suggestions on improvements they can make.

Unfortunately, this isn’t so easy. In fact, there are several problems that can occur from such requests and it can actually be a great disservice to job seekers. Even worse, if you ask inexperienced job seekers to take a look at your resume you may just be shooting yourself in the foot.

Here’s why you shouldn’t be asking people to take a quick look at your LinkedIn Profile and make suggestions:Continue Reading…

3 Ways to Make 2015 Great for Your Executive Career


make 2015 great for your executive careerAlthough you can decide to make a turning point in your career any day of the year, January presents a good opportunity for us to create a new direction.

Perhaps it’s because January seems like an extremely optimistic time. Or maybe it’s because we want to jump on New Year’s Resolutions. Whatever the case may be, there’s no time like January to plan your best year ever.Continue Reading…

The Right Way to Use Overused Words In Your Resume


overused words in your resumeWhile researching how to write a good resume or LinkedIn profile you often times run into the advice of using certain words like “creative” or “efficient.” The problem here is that anyone who knows how to use Google is probably using all the same buzz words in their resume as well.

Over time this leads to an apparent overuse of words that recruiters and hiring managers can spot in a heartbeat. As such, a word that was once a great way to stand out in your resume is reduced to fluff.

This doesn’t mean that certain buzz words aren’t still great for your resume. The key is to use them effectively so your resume doesn’t sound like everyone else’s.Continue Reading…

5 Tips for Getting Your Resume to the Hiring Manager’s Desk


getting resume hiring managers deskGetting your resume to the hiring manager’s desk is a modern day, professional equivalent of the quest for the Holy Grail (interview) to some. However, when you follow these 5 tips to improve your ability to get your resume in the hands of a hiring manager, you will see light at the end of the tunnel and the dream job interview within your reach.Continue Reading…

Does Your Resume Look like Tom Brady’s College Grad Resume from 1999?


does your resume look like tom brady's college grad resumeA few weeks ago football star Tom Brady posted his resume, from when he graduated college, on Facebook. The resume dated back to 1999 just before he’d been picked up in the NFL draft and would go on to make history. I was asked to provide commentary on the resume by eFinancialCareers immediately after it was posted.

What immediately struck me as I looked at Brady’s resume from back then, is that unfortunately college career center resumes still look the same! I see week after week, my clients send me their college child’s resumes from respectable schools, and they resumes still look like Brady’s from 1999. In fact, they haven’t changed much in 15 years! These young adults are entering the job market with outdated resumes and it is contributing to them being under- and unemployed, which adversely affects their lifetime earnings….Tragic!

I share this story because it brings up another observation…I have working professionals and executives send me their resumes for review on a regular basis. More often than not, my first comment is, “Is this the resume you had from graduating college and you have just added your experience to it?” And the answer is often, “yes.”

You must update your resume periodically. What worked for you 10 – 20 years ago isn’t going work now. Times change and the same applies for resumes. Below you’ll find some reasons why it’s time to update your resume to a progressive style and/or arm your college grad child with the most effective career marketing documents to ensure their lifetime earnings potential has the strongest start.Continue Reading…

8 Ways to Increase Your LinkedIn Profile Views

Increase Your LinkedIn Profile ViewsDo you rank in the Top 1% for LinkedIn Profile Views – I do. Here are 8 ways I increase LinkedIn profile views for myself and for clients. When you go to your “Who’s Viewed Your Profile” section on your LinkedIn profile, there is an option called “How you rank for profile views.” Click on it to get your basis point. Here is what mine says:Continue Reading…

Expanded Must-Do LinkedIn Updates: Part 1

Must-Do LinkedIn UpdatesIn this two-part series, you will learn how to customize in-depth, the 10 DIY Steps to Customize Your LinkedIn Profile. This is for intermediate and advanced LinkedIn users.

As you know, your LinkedIn profile is one of the most important resources you have to reinforce your personal brand and candidate appeal. Now that you have the working elements in place, it’s time to make your profile even stronger so it stands out against the competition.

Part 1: Must-Do LinkedIn Updates, Steps 1-5Continue Reading…

3 Clout-Building LinkedIn Techniques for Advancing Executives

clout-building LinkedIn techniques As an executive you have a lot of responsibilities within the company. Responsibilities, which if carried out properly, can help you build a lot of influence or power within an organization.

Fortunately LinkedIn has become a sort of one-stop-shop for many responsibilities an executive may face, from hiring the best talent to finding new vendors. Use the tips below, inspired by LinkedIn’s 2014 company presentation, to leverage LinkedIn and build clout within your organization.Continue Reading…

7 LinkedIn Mistakes That Make You Look Like An Amateur

LinkedIn mistakesDo you only ever log on to LinkedIn when a connection request comes through? Did you barely copy and paste basic resume details into your profile after signing up, then forget about it altogether?

While a great LinkedIn profile can get you noticed by recruiters and employers, having a lackluster profile can actually hurt your professional image. When someone views your page for the first time, you want them to be wowed by your skills and experience–not turned off by an incomplete or dull profile. Unfortunately, many people don’t put in the time to really make their LinkedIn profile shine. Are you making any of these common LinkedIn mistakes?

Continue Reading…

4 Reasons Why Social Media Profiles Are The New Resume

Creating a social media profile is a business necessity in today’s job search marketplace. We are not only talking about Linkedin, but also Facebook, Twitter, Blogs, and other niche sites. According to the most recent issue of HR Magazine issued by The Society of Human Resources Management, 78% of companies are using LinkedIn for recruiting, 54% are using Facebook, 44% are using Twitter and 18% are using blog searches. There were even some cited as using YouTube and MySpace for recruiting. So why is this important? Bottom line is if you are doing a job search and you are not on most of these mediums, you will be at a serious disadvantage in landing your next role. Here are four reasons why:Continue Reading…

7 Reasons Why Entrepreneurs Need Resumes—Who Knew?

So you have your own business—or you just launched your new company based on your fabulous service/idea/product. Congratulations!! Thinking you are now done with needing that god-awful resume that stressed you out every time you needed to send it to a company applying for a job. Frankly, I thought the same thing when I launched Chameleon Resumes last year—and I write these things!Continue Reading…