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Tag Archives: personal branding

8 Proactive Moves to Protect Your Career


protect your careerMicrosoft’s recent $26.2 billion offer to purchase LinkedIn is one of the biggest acquisitions ever in the tech industry, according to ABC News. Similarly, last month, the BBC announced, as well as other news sources, that Bayer has made a $62 billion offer to buy Monsanto, making the joint venture the largest agricultural supplier in the world. 

Small or large, no company is immune to the merger and acquisition phenomenon. These changes are (obviously) happening all around us.

And no job is immune from the merger and acquisition phenomenon.

As the two companies become integrated, your career is in play.

Obviously, the impact of any merger or acquisition is bigger than simply your job.

Yet, at the end of the day, your job is all that matters to you… right? Your career? Yes…

So many scenarios are possible:Continue Reading…

2016 Executive Personal Branding Trends


2016 executive personal branding trends2016 Executive Personal Branding Trends #1: Mobile Branding

Making your resume mobile friendly does not end your mobile branding efforts. The information you use for your resume can be a springboard for creating your mobile-friendly LinkedIn Profile and your page, which feeds off your LinkedIn Profile content. Being mindful on how your information appears on mobile phones and tablets will ensure audiences see you as a detailed marketing-savvy exec, no matter what your discipline is.


2016 Executive Personal Branding Trends #2: Work/Life Melding

Making yourself attractive to employers online and marketing your company’s ability using, for example, your LinkedIn Profile is becoming one and the same and no longer compartmentalized tasks. Savvy executives know competitors are attracted to job search candidates that demonstrate the behavior they want to see in their own organization. Using your brand to include some aspects of your personal life in your online presence can be effective to getting staff to see the executive as a regular person, as well. The lines are blurring.


2016 Executive Personal Branding Trends #3: Relevant Digital Presence – Why are you on it?

Don’t be on a social media channel just to be on it. Ask yourself why you are on it? Who are you trying to attract? I often see busy executives on a social media channel that does not make any sense to me. Their target audience (i.e. hiring manager, recruiter, potential recruit, and prospect) does not hang out there, so why are they working to build a professional presence there? It is important to look at who you are trying to attract and know where they hang out…and then be there!


2016 Executive Personal Branding Trends #4: With all the new, do not forget the traditional.

Some have said to forget your resume. I say forget your resume and kill your career. Why? It’s the resume process, the process of vetting relevant achievements and developing one’s personal brand, which is the basis of all of these branding mediums and their elements. Even if you do not send the resume to everyone, doing the exercise gets challenges and achievements flushed out to focus on the relevant ones—enabling you to come across as a forward thinking executive and not simply a senior executive spewing their history to impress for no reason.


2016 Executive Personal Branding Trends #5: Giving and Receiving Engagement

If you are only putting content out there, then you are producing content. If you take the time to comment and share other’s content, then you are fostering engagement. Effective personal brands engage on other’s platforms, answer back comments on their own platforms and product content. Be aware of oversharing, yet being real is important. Being a one-way street content producer does not enhance a personal brand.


2016 Executive Personal Branding Trends #6: New Mediums to Explore

Many executive branding blogs talk about having an page, your own personal website and a personal blog, whether you do that on LinkedIn Publishing or your own URL Blog. Some of the newer mediums on the scene (or older mediums now becoming mainstream for executives to use) involve video, live streaming and more interconnected static pages such YouTube, Facebook Video, Blab, Periscope and pages. You may not need to be on all or any of these mediums. Being aware of the ways to reach your target audience though (candidates for hire, vendors, clients, prospects, employees, etc) will enable you to employ a tactic quickly when needed.

Looking to update your resume and LinkedIn profile? Not sure where to start, or maybe you feel you need a fresh set of eyes? Consider our Ultimate Resume and LinkedIn Profile Audit.


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2016 Executive Resume Trends


2016 executive resume trendsJust like 2015, 2016 brings new and innovative ways to present resumes and tactics to utilize the information captured in the resume building process. In some cases the 2015 Trends are still very prevalent and still need to be incorporated into designing and writing a new executive resume document.

In addition to an eye-catching design layout, achievement-driven bullets and strong word choice to define your brand, as demonstrated in these executive resume samples, these 7 executive resume trends will help you ensure you are ahead of the competition and viewed as the leader of your field.

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Navigating the Reputation Economy: Lies Do Count


reputation economyWhether achievements are listed on your resume or you are communicating accomplishments for a performance review on the job, truth-in-advertising is paramount.

A Walmart executive claimed to have an arts degree, but he did not. A dean at MIT with multiple university degrees turned out to have none. More recently, a story told about a wild helicopter ride taken by a Nightly News anchor in 2003 was grounded. These stories have two things in common—deception and discovery.Continue Reading…

Expanded Must-Do LinkedIn Updates: Part 1

Must-Do LinkedIn UpdatesIn this two-part series, you will learn how to customize in-depth, the 10 DIY Steps to Customize Your LinkedIn Profile. This is for intermediate and advanced LinkedIn users.

As you know, your LinkedIn profile is one of the most important resources you have to reinforce your personal brand and candidate appeal. Now that you have the working elements in place, it’s time to make your profile even stronger so it stands out against the competition.

Part 1: Must-Do LinkedIn Updates, Steps 1-5Continue Reading…

DIY LinkedIn Profile Checklist – 10 Steps to Get You Started

DIY LinkedIn Profile ChecklistYour LinkedIn profile is one of the most important resources you have to reinforce your personal brand and candidate appeal. It should not only reinforce your key accomplishments you include in your resume and cover letter, but also provides you with an opportunity to deliver even more information about who you are and your capabilities.

Here are 10 Steps to get your LinkedIn profile in working order. Look for expanded information about what to include in each step, in an upcoming series.Continue Reading…

4 Quick Social Media Profile Fixes to Get You Hired

personal branding & social mediaYou’ve heard about personal branding and social media. You’ve also heard that companies are now using social media to screen candidates. Now you’re wondering how to ensure that all your social media platforms make you look good to an employer. While there is much to know, quick social media profile fixes can boost your online brand fast.

The biggest mistake job seekers make when dealing with their social media pages is not having them in sync with one another. Potential employers are experts in looking for details, as such you must make sure that all your social media profiles match up. The key is to employ easy social media profile tweaks that can have big results.

For instance, if your LinkedIn profile says one thing and your Twitter page says another, the prospective employer may be scratching their head wondering what the deal is with your identity. Below you’ll find some of the most common fixes you can make to ensure that all of your social media profiles are in sync with your brand.

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4 Reasons Why Social Media Profiles Are The New Resume

Creating a social media profile is a business necessity in today’s job search marketplace. We are not only talking about Linkedin, but also Facebook, Twitter, Blogs, and other niche sites. According to the most recent issue of HR Magazine issued by The Society of Human Resources Management, 78% of companies are using LinkedIn for recruiting, 54% are using Facebook, 44% are using Twitter and 18% are using blog searches. There were even some cited as using YouTube and MySpace for recruiting. So why is this important? Bottom line is if you are doing a job search and you are not on most of these mediums, you will be at a serious disadvantage in landing your next role. Here are four reasons why:Continue Reading…