Two of the most powerful job search tools you have at your disposal are your LinkedIn profile and your resume. Far too often, job seekers don’t take advantage of ways to sync the two materials together to make each of them stronger on their own. Here are five ways to stand out.
1. Your LinkedIn profile should be an extension of your resume.
If you simply copy and paste information from your resume directly into your LinkedIn profile, you are missing several opportunities to get noticed by the hiring manager. Your profile should be used as an extension of your resume, not a carbon copy.
On LinkedIn, you have several different sections that are not included on your resume that can help you stand out from other candidates, allowing you different ways to present your candidacy – all stemming from your resume.
2. You don’t have that pesky page limit that a traditional resume has.
The purpose of your resume is to effectively summarize why you are the best candidate for the position. But you don’t have a lot of time to catch the recruiter’s attention, so you can only include the very best accomplishments at the highest level.
But these accomplishments don’t always tell the complete story. On LinkedIn, you have more space to expand on your key accomplishments and add impact information that you simply didn’t have space for on your resume.
While different sections have varying character requirements, in general, your LinkedIn profile allows you to use more words to describe your actions.
3. Voice, tone and point of view should match up.
LinkedIn is a social media outlet – but it’s a professional network, and should be treated as such. So similar to your resume, your LinkedIn profile should be written in the same voice, tone and point of view, as your resume is written in.
Your resume reads as an official document, therefore, so should your LinkedIn profile. Each section should be written in third person, same as your resume, and void of unnecessary acronyms, inappropriate language, or superfluous details that don’t enhance your candidate story.
4. Your headline should be keyword optimized and easily identify you as a candidate.
Your headline is one of the strongest search term areas in your LinkedIn profile, which is why your resume’s headline should be expanded on your LinkedIn profile.
For example, your resume headline may be, “Senior Operations Manager.” On LinkedIn, you are able to take your resume headline and turn it into something like, “Operations Manager with Six Sigma Green Belt Certification and $2M Budget Oversight,” giving the potential hiring manager more information about your fit while expanding your search terms capability.
5. Key accomplishments tied to the position and the summary.
On your resume, you most likely have your key accomplishments listed under the applicable position to help the recruiter understand your responsibilities in each position, which should absolutely be included and adhered to on your LinkedIn profile. However, you also have the capability of inserting your key accomplishments in other areas of your LinkedIn profile such as the Executive Summary, Skills, and Projects sections.
Instead of lumping your experiences by company, you can also put them into a different context with your LinkedIn profile, making them more applicable and making your profile more likely to be found when recruiters do a keyword search.
If you are interested in working with Lisa Rangel, an accomplished executive resume and LinkedIn Profile writer, LinkedIn Job Seeker Group Moderator and job search consultant, to achieve the social media exposure and land the interviews you want, sign up for an exploratory call now and learn about how Chameleon Resumes can help.
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Lisa Rangel and The Chameleon Team are the only executive resume writing, LinkedIn profile development, and job landing consultancy who has been hired by LinkedIn and recognized by Forbes. Our 4-Stage META Job Landing System stems from decades of corporate and executive recruiting experience to position you to land your next 6-figure role faster.