As a Chief Marketing Officer or an EVP of Marketing, it is important to show you are a marketshare acquisition strategist for new and existing products and services. Demonstrate how you gain and sustain new client relationships. Prove you can expand and nurture existing key client relationships. Attract the high caliber talent that you can train and develop to do the same activities.
Companies want marketers who are not only creative, but who emulate they understand the business of their marketing craft. Progressive companies want marketing leaders who showcase on the marketing executive resume ROIs on their product launches, creative resources, and implemented trend observations. Show these successes on your Marketing Executive Resume using these 7 marketing executive resume tips and you can have companies knocking at your door to learn how you can do this work for them.
1. Captivate powerfully and early in your resume summary.
Start your Executive Resume Summary by listing noted achievements in the top section. How many product launches have you led? What revenues have those services brought in? How many new markets have you entered? How did you increase marketshare in markets where your company was previously present? Showcase your more prominent achievements in this area to have the most impact with the reader and encourage them to keep reading down your resume page.
2. Keyword optimize your resume with core competencies phrases.
Using job descriptions of jobs you have held and of prospective positions in which you are interested, pull key skills and areas of expertise that recruiters will use to find marketing executives with your experience and knowledge.
3. Use an executive resume layout that shows you get the power of visual marketing
Are you saying you are a leading marketer but your resume layout is as current as a pair of neon green Madonna gloves? (Ok, those might be back in style for 14 year olds, but should your resume be of that retro-caliber?) Walk your talk by having your own personal marketing documents and marketing executive resume be as current as the ideas and tools you will bring to your new employer. You would wear a current styled suit for your interview, right? Well, make sure your resume reflects the same type of upkeep to land you the interview in the first place.
4. Attract talent and manage high-potential leaders
Demonstrate in your resume how you have attracted top-tier talent and moved them up through the ranks of the organization or with expanded responsibility. Have you mentored high-potentials to their next leadership role? Explain how and what you do to attract, manage, mentor and cultivate new and retained talent with your organization. Your next employer will want to see how you will do it for their firm.
5. Know your numbers and the business of your craft
No company wants to hire a creative marketing diva that has amazing ideas but no concept of how those ideas affect the P&L. You certainly do not need to be a CPA as a CMO or Marketing Executive, but you should demonstrate how your ideas and product launches turned into sustainable revenues. Outline what you learned from bad decisions, as well, and how you avoided other ill-fated product launches. Leading organizations want to see well-rounded, experienced marketers, with both successes and failures, as only then can you recognize the traits of both scenarios to guide the firm towards success.
6. Show how you blend traditional and progressive marketing strategies and tactics
Today’s successful marketing executive has a grip on how to use traditional and progressive marketing strategies and tactics to reach niche audiences in a multitude of ways. They know they cannot do things as they once did only to generate great results. Today’s marketing campaigns employ online, new media, and old-school tactics to generate new prospects and close new clients. While you do not have to be an expert at all types of marketing strategies and tools, you should write bullets that demonstrate how you implemented the precise resource at a moment's notice to produce the desired results.
7. Drive key relationships inside and outside the company
Have you landed key distribution relationships that helped drive revenues and marketshare higher? Did you identify a key decision maker at a top client to turn a troubled relationship around to retain and solidify a specific revenue source? Do you have a knack for training marketing and sales staff to identify opportunities and offer services to meet those needs, resulting in higher sales and profit margins? Craft achievement-based bullets for your resume that showcase how you can drive sales and profits through relationship building and systems that help others to nurture profitable accounts. When you can multiply your ability to capitalize on opportunity through a talented staff, companies will notice and want to recruit you to their executive team.
Successful Chief Marketing Officer Resumes outline how a marketing executive leads the company in a strategic manner and demonstrates a blending of financial savvy applications of a creative mind. Tying achievements to a list of requirements that show the versatility of a marketing leader will set one a part from the crowd of applicants vying for the top marketing job.
Lisa Rangel and the Chameleon Resume team have helped hundreds of people just like you get the 6-figure position they deserve.
If you are interested in working with an elite team of former Fortune 500 recruiters and executive resume writers to win the attention of hiring managers and start landing more interviews, sign up for an exploratory call now to discuss next steps.