Unemployed? 3 Suggestions for a Powerful Executive LinkedIn Profile

How to handle your executive LinkedIn profile while unemployed is a question many executives ask when they are in between positions.

One major issue you may run into is that your status may drop when you do not have a “to present” position listed on your profile. For example, if you have an end date for your last position on your LinkedIn profile and you do not have a current position, your status may drop. This can make it more challenging for your profile to be ranked higher in search results and for people to find you.

The question then becomes, how do you keep a high status and preferred search result ranking while remaining truthful about your employment situation?

However, there are a few things to keep in mind to make sure your profile is being viewed as much as possible.

Create a "To Present" Position

One tried and true way to still honestly acknowledge your break is to use a "To Present” position where you can truthfully outline what you are doing to keep your skills up to date. Doing this will (1) keep your status and search ranking high and (2) help with the keyword optimization of the profile.

For example, list your title as “Seeking Chief Financial Officer | VP of Finance Position". The company name section can then reflect the industries you are pursuing. The content underneath the title and company areas can list conferences you've attended, networking events, professional association meetings, and educational pursuits you've done during this time to maintain your network and knowledge of trends.

The main objective is to ensure employers (and the search engine) can see that you're still active while using the available space for keyword optimization.

Express Value In Your Headline

The headline is the area of your LinkedIn profile that people see first. As such, you'll want to make sure you're using this section to properly convey the value you can provide for an employer.

For example, “Software Sales Director who increased company growth from $250M to $1.2B in revenue in 18 months.”

In other words, this may be a good place to insert an achievement you accomplished that is relevant to the position you are looking for.

Make sure to look at our samples for ideas on how to properly convey career achievements.

Use The Summary Section Wisely

Similar to the headline, you should use the summary section of your profile to deliver a powerful message to employers. Mainly, you'll want to use this to reinforce the value you would bring if they hired you.

You have a couple of options as to how to do this. The first is using your summary as a place to list achievements, accomplishments, and awards. Entice the reader to keep reading by making a strong impression early in the profile.

Alternatively, you can also use this section to answer the main question on an employer's mind: why should they hire you? Answer this question while making sure to use keywords associated with the position you're looking for

Lastly, you'll want to include a call to action at the end of the summary. Perhaps you can encourage employers to contact you via email and/or phone.

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