Articles
Executive Marketing Edge: Edition 7
The 11 Biggest Mistakes Executives Make Online With Their Job Search (and Their Career) By Lisa Rangel Most executives don't struggle because they lack experience;...
How to Vet and Hire a CFO Executive Resume Writer in 2026.
The Buyer's Guide No One inThis Industry Wants to Write By Lisa Rangel Founder and Managing DirectorChameleon Resumes July 2026 Hiring a CFO executive resume...
Executive Marketing Edge: Edition 6
The Executive Marketing Expert's Guide to Turning Results into a Powerful Market Narrative By Lisa Rangel Once the conversation starts, what you say determines whether...
2 Ways To Increase Your Responses On LinkedIn
Gone are the days where you can only rely on proper keywords to bring people to your LinkedIn profile. Yes, you still need to keyword...
From Company Founder to Corporate Executive: How to Interview for the Role
You have rewritten the resume and repositioned the LinkedIn profile. Now comes the room. The interview is where a founder's biggest strength, years of operating...
From Company Founder to Corporate Executive: Positioning Your LinkedIn Profile as a Returning Founder
Your resume tells one story. Your LinkedIn profile has to tell the same one to a different reader, often a recruiter. For a founder returning...
From Company Founder to Corporate Executive: How to Write Your Executive Resume
You built something. Maybe you grew it, sold it, or watched the market shift, and now you want to return to a structured executive role....
4 Reasons Why Social Media Profiles Are The New Resume
By Lisa Rangel Are social media profiles replacing resumes?Yes, recruiters now rely heavily on platforms like LinkedIn to find and evaluate candidates using keyword searches, making...
Executive Marketing Edge: Edition 5
Executive Marketing for the Employed Executive: How to Market Yourself Without Looking Disloyal By Lisa Rangel Executives who stay visible stay employable. In this edition...
How to Vet and Hire an Executive Resume Writer in 2026.
The Buyer's Guide No One inThis Industry Wants to Write By Lisa Rangel Founder and Managing DirectorChameleon Resumes April 2026 If you're a six- or...
The #1 Fear Job Searching Executives Need to Conquer to Succeed
What is the biggest fear executives face during a job search? The biggest mistake executives make during a job search is allowing fear to keep...
Worst AI Resume Job Posting Mistake to Avoid
What Is the Biggest AI Resume Mistake? The biggest AI resume mistake is copying language from a job posting directly into your resume. Recruiters notice...
Your Executive Brand Isn’t Enough… Why You Need Executive Marketing Now
What is executive marketing, the quick answer: Executive marketing is the strategic promotion of your leadership value so decision-makers see you, trust you, and approach...
