3 Keys to Actually Writing a Blog for the Job Search

writing a blog

3 Keys to Actually Writing a Blog for the Job Search

You’ve heard that you should have a blog for your personal brand online. But this begs the question, how do you actually write a blog for the executive job hunt? Use our tips below to help you out.

Topic Idea Generation

The purpose of a blog in the online marketing world is to help position yourself as an expert in your field. Therefore it’s a lot more than “Hi my name is so-and-so and here’s what I did today.” Ultimately you must provide value and insight to the reader.

Nowadays blogs are being run by small business owners getting leads. In your case your audience is a little different because you’re trying to get the attention of recruiters and contacts.

There are two ways to create content when looking for work. The first is to comment on news and events going on within your industry. This shows recruiters that you’re on top of your game. It’s also incredibly timely which makes you easier to find.

The second is to address issues that you would see on the job and write about the solutions you would implement. Ask yourself, “What are some issues that may come up as a CFO/CEO/(insert position here)?” Once you’ve got your answers you can write blog posts with solutions. You can then schedule these based on the order in which they arise.

Scheduling Time to Write

The first step in scheduling time to write is to eradicate any feelings of inadequacy when it comes to writing. You can’t “learn” how to write well, you just have to do it. Similarly, you can’t get better at writing without actually writing.

The second step is to schedule in some time where you can write. When do you feel most creative? Everyone is different so find the time when you feel most comfortable to get the creative juices flowing. This is much easier than forcing yourself to write when you don’t want to.

Deciding Frequency

One of the biggest issues beginning bloggers run into is deciding how often to publish. There really are no rules, but there are a couple schools of thought which are described below. Each comes with pros and cons so we suggest picking the one that works best for you.

Focus on Consistency: You’ll find that a lot of popular blogs have new content on at least a weekly basis. For example, online marketing coach Marie Forleo often jokes that if she doesn’t publish something every week on Tuesday then something must have happened to her. The key here is to be consistent so you can build trust with your audience. Let them know what to expect and deliver.

Don’t Write So Often and Focus on Promotion: This approach comes from Derek Halpern. His theory is that instead of trying to continuously come up with content, you should publish more infrequently and instead be more active with promoting. You can promote via social media, sending direct emails or letting people know that you’ve got answers to their questions. You can also encourage people to share your content with others who they feel may benefit from the information.

There really is no right or wrong way to consistently run a blog. The trick is keep in mind some tried and true online marketing strategies to build your brand.

Be well!

Lisa

Lisa Rangel – Executive Resume Writing Services

Chameleon Resumes

Daily Career Tips

optin-newsletter

Landing your next job doesn't have to be an overwhelming, frustrating or time-sucking task. Get daily tips on how to find the position you deserve,  delivered right to your inbox:

  • The #1 addition every post-covid resume needs in 2021 and beyond.
  • How to get prepared for a job change even if you like the job you have.
  • How to handle a chaotic job market and where to focus your job-seeking efforts (hint, it’s not the job boards).
  • Where to find great jobs without submitting 500 meaningless job applications.
  • How to slice through the Applicant Tracking System B.S. and land a 6- figure role you love.
  • How to track down the “unpublished job market” and have your pick of the best jobs out there.
  • How to write a resume that will hit hiring managers right between the eyes and have them scrambling to book your interview.
  • How to get up to speed with your online branding and write a LinkedIn profile that positions you as the #1 expert in your field.
  • How to approach job seeking with the “human touch” so you can keep the bots at bay.
  • And finally, access to our 4-stage META Job Landing system we’ve used with thousands of job seekers just like you.
lisa-rangel-headshot-01

About Lisa

Lisa Rangel and The Chameleon Team are the only executive resume writing, LinkedIn profile development, and job landing consultancy who has been hired by LinkedIn and recognized by Forbes. Our 4-Stage META Job Landing System stems from decades of corporate and executive recruiting experience to position you to land your next 6-figure role faster.

logos-desktop

Looking for an article on a particular topic? Use the search below...