Executive Marketing Edge
Executive Marketing Edge is a strategic newsletter for senior leaders who want to position themselves powerfully in the market. Sharing practical insights on personal branding, LinkedIn strategy, and executive-level visibility to help attract the right opportunities.
Executive Marketing Edge Edition 01
Edition 01 kicks off the Executive Marketing Edge series by breaking down why your LinkedIn profile is either accelerating your executive search or quietly holding you back. And what to fix first to start attracting the right opportunities.
Executive Marketing Edge Edition 02
Edition 02 builds on the foundation by showing you how to move from a static LinkedIn presence to an active executive brand, using content, positioning, and visibility strategies to get noticed by the people you want to be noticed by.
Executive Marketing Edge Edition 03
Edition 03 builds on your executive marketing foundation by showing how your LinkedIn profile is actively influencing hiring decisions—either positioning you for opportunities or quietly filtering you out—and what to fix to start converting visibility into real traction.
Executive Marketing Edge Edition 04
Edition 04: Most executives do not think about personal branding, networking, or LinkedIn optimization until they are already facing career uncertainty. In this edition, Lisa Rangel explores why leaders fall into “executive marketing emergency mode,” how today’s hiring landscape has changed, and what proactive executives are doing differently to stay visible, competitive, and positioned for opportunity before disruption happens.
Executive Marketing Edge Edition 05
Edition 05 explores how employed executives can strategically market themselves, stay visible, and maintain strong professional relationships without looking disloyal to their current employer. Lisa Rangel breaks down why executive visibility is now essential career insurance in today's AI-driven hiring market, and how small, consistent actions can strengthen long-term career security and opportunity flow.