Ignore Social Media at Your Own Job Search Risk – 2012 Jobvite Social Recruiting Survey


Job seek­ers can no longer ignore their online pres­ence, according to the 2012 Jobvite Social Recruiting Survey. Job seekers who are not present online, do so at their own peril. Those who are not on LinkedIn are vir­tu­ally invis­i­ble to employ­ers. Hiring managers and third party recruiters are enamored with the easy access to talent afford to them by social net­works. Social net­work­ing is simply pre­ferred by recruiters and employ­ers as a tool to acquire talent. If you don’t believe these state­ments just look at results of the newly released 2012 Job­vite Social Recruit­ing Sur­vey. 

  • 92% of com­pa­nies will recruit in social net­works this year. (Up from 89% in 2011)
  • 43% of recruiters who use social recruit­ing saw an increase in can­di­date qual­ity this year.
  • 73% of com­pa­nies have suc­cess­fully hired a can­di­date through social media.

In addi­tion, LinkedIn has become nearly uni­ver­sal with 93% of com­pa­nies using the site for recruiting and… 66% of com­pa­nies sur­veyed use Face­book and 54% of com­pa­nies use Twit­ter; with both sites show­ing increas­ing usage for recruit­ing pur­poses over the past two years.

And the hir­ing sta­tis­tics are impres­sive as well. 89% of com­pa­nies have made a hire through LinkedIn, fol­lowed by Face­book at 26% and Twit­ter at 15%.

And, did you know that 86% of recruiters are likely to review your LinkedIn pro­file before decid­ing to con­tact you?   This is my logic for having a LinkedIn profile be resume-like in nature, even though some of my resume writing brethren think otherwise.

Social net­work­ing is not going away. In today’s job mar­ket you must have an online pres­ence to attract the atten­tion of employ­ers. Period—end of story. Are you looking good online today? If not, sign up for a call with me today.

Written by Lisa Rangel, Executive Resume Writer

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