Your Executive Brand Isn’t Enough… Why You Need Executive Marketing Now

executive branding vs marketing concept showing invisible and visible senior leader positioning in job search

You can’t swing a dead cat nowadays without hitting an executive branding coach.

“Build your brand!” as they say.

But the executive job landing world is not like the movie “Field of Dreams,” where if you built it, they came.

You can’t just build a brand and expect people to flock to you.

Doesn’t work that way anymore…hasn’t for a while, frankly.

You also have to market it.

Most executives spend all their time on the brand and skip the part that gets them in front of the right people: executive marketing.

In this video, I break down why branding without marketing is the reason so many executives feel invisible and what to do about it.

Watch it and tell me if this resonates with you.

I look forward to your thoughts… reply here!

Be well,
Lisa

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Executive Marketing Edge: Edition 4

Executive Marketing Edge newsletter banner by Chameleon Resumes highlighting executive marketing strategy

Executive Marketing in Emergency Mode By Lisa Rangel Today’s executive job market rewards visibility, positioning, and proactive career management—not just experience alone. In this edition, I break down why so many leaders wait until they are in “career emergency mode” to update their brand, network, and LinkedIn presence, and what executives should be doing now…

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How To Conduct An Executive Job Search In 2026

Executive career strategist Lisa Rangel discussing executive job search strategies for 2026 with bold text “Executive Job Search in 2026: What Leaders Need to Know”

Submitting application after application and hearing nothing back? You might be relying on the least effective method to land your next executive role.
An executive job search is a skill set — and most people were never taught how to do it well.
Register for my next free training at: http://liveexecjobsearchtraining.com

📌Increase your job leads, interviews and offers 👉🏻 joblandingbundle.com

📌Schedule a 1:1 call with Lisa here 👉🏻 https://chatwithuslive.com

📌Get the resources you need to start your job search (all free!) 👉🏻 https://chameleonresumes.com/free-tools

📌Let’s connect! 👉🏻

Instagram https://www.instagram.com/chameleonresumes/
Linkedin https://www.linkedin.com/in/lisarangel/

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The one way we’re seeing executives get hired right now

Executives celebrating job offers illustrating the one strategy senior leaders use to get hired in today’s executive job market

I’m doing something I don’t normally do.
It’s my tough love wrapped up in what some may say is clickbait. 😉
What do you think?

📌Increase your job leads, interviews and offers 👉🏻 joblandingbundle.com

📌Schedule a 1:1 call with Lisa here 👉🏻 https://chatwithuslive.com

📌Get the resources you need to start your job search (all free!) 👉🏻 https://chameleonresumes.com/free-tools

📌Let’s connect! 👉🏻

Instagram https://www.instagram.com/chameleonresumes/
Linkedin https://www.linkedin.com/in/lisarangel/

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Executive Marketing Edge: Edition 3

Executive Marketing Edge newsletter banner by Chameleon Resumes highlighting executive marketing strategy

Your LinkedIn Profile Is Either Working for You or Against You (And Most Executives Don’t Know Which Side They’re On) By Lisa Rangel Most LinkedIn profiles fail to generate opportunities because they focus on responsibilities instead of results. Executives who highlight strategic impact, align with recruiter search behavior, and clearly communicate value are more likely…

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4 Reasons Why Your Executive LinkedIn Profile Is Overlooked

Executive reviewing LinkedIn profile showing common mistakes that cause recruiters to overlook executive candidates

Your LinkedIn profile is the equivalent of how you show up at a networking event. And most executives are showing up poorly without realizing it.
In this video, I walk through the four most common reasons your LinkedIn profile is getting ignored by recruiters and decision-makers — and every single one of them is fixable.
If any of this resonated, register for my free executive LinkedIn training where I’ll walk you through the exact 3-step formula to become an in-demand executive on the platform: http://LiveExecLinkedInTraining.com
See you there!

About Lisa Rangel: Lisa Rangel is a former executive recruiter turned executive career consultant and CEO of Chameleon Resumes. She has helped thousands of VP to C-suite executives across 88 countries land roles through strategic career marketing.
http://chameleonresumes.com
📌Increase your job leads, interviews and offers 👉🏻 joblandingbundle.com
📌Schedule a 1:1 call with Lisa here 👉🏻 https://chatwithuslive.com
📌Get the resources you need to start your job search (all free!) 👉🏻 https://chameleonresumes.com/free-tools
📌Let’s connect!
Instagram https://www.instagram.com/chameleonresumes/
Linkedin https://www.linkedin.com/in/lisarangel/

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